We're on a mission to make nutrition actually understandable
Nutrition advice is everywhere. Good, personalised, science-backed nutrition guidance is rare. Vitra was built to change that.
Our story
Vitra started with a frustration: every nutrition app either felt like a spreadsheet or gave vague, unhelpful advice. We wanted something that actually understood us — our bloodwork, our history, our goals.
We built the first version as an internal tool. When we started using AI to correlate dietary iron intake with ferritin levels from a blood panel, something clicked. Nutrition tracking became genuinely useful — not just a log.
Today Vitra helps tens of thousands of people eat smarter. We track 40+ nutrients, analyse meals from photos, connect lab results to dietary patterns, and distil all of it into guidance that is specific to you.
We're a small team, based remotely, with a shared obsession: helping people feel better by understanding what they eat.
What we stand for
The principles that guide every product decision we make.
Science first
Every feature is grounded in nutritional science. We source data from USDA, clinical research, and peer-reviewed literature.
AI that actually helps
AI should make nutrition tracking less work, not more. We use it to eliminate data entry and surface insights you would never find yourself.
Your data stays yours
We will never sell your health data. Full stop. You can export or delete everything at any time.
Long-term health
We're not building a fad diet app. Our goal is to help you build sustainable, evidence-based nutrition habits for life.
Small team, big mission
We're a remote-first team of engineers, nutritionists, and designers who care deeply about health.
We're hiring
Interested in joining? Get in touch
Say hello
Have a question, feedback, or just want to talk nutrition? We'd love to hear from you.
Contact us